I’ve been getting a lot of calls and email inquiries about the price of the Mud Mash going up (or just in general), so my inclination is to think that it may be people’s first race, which is awesome! That said, why event fees are on a tiered ladder has always confounded me. Originally, Yishai did it because “Everyone does…
Last weekend, the inaugural SLO Marathon ran through town (literally). Hosted by Get Off the Couch, Potato (not us, I know, you always ask), it was a very successful event. They also spent a huge amount of money putting it on. From road closures (done with hired people – amazing! We just torture our friends!) to gorgeous venue buildout . . ….
It’s the beginning of May and the amount of work we’ve put in from January to now seems monumental. I can’t believe it’s almost over and event season is upon us. So much planning, computer work, digging, and hauling . . . All Out Events is officially a two person operation, but it is so much more than that. We…
In the last month or so, we’ve been contacted frequently about putting on mud runs to raise money or awareness for whatever organization. I realized the whole concept had jumped the shark when we got contacted by a church wanting us to produce one for a fundraiser. If you don’t know what “jumped the shark” means – it’s an old…
We spent a lot of time analyzing how to spin our races this year – because as we’ve found out, it’s not just a matter of putting on an awesome event, it’s how you market it. What’s its story? Adventure races are tricky. You want to make sure you sell them as hard core, but they have to be a…
So, in between marketing our Mud Mash X and Dawn to Dusk adventure races in May, we also have to prepare Santa Margarita Ranch for our Ancient Peaks Classic events in June and July. So . . . having the coolest job ever, our time is being split these days between computer and phone work and digging ditches in the…
Back in June, I had to have shoulder surgery because it was simply too loose. This is the second surgery I’ve had on that shoulder, so I had to come back and do it right – so, after a slow and painful recovery where I lost motivation and energy (those nasty chemically drinks were the only thing that got me…
As a director, you never think too much about the form. You’ve got your basic info, name, date, etc . . . and then you forget it. But thanks to a week spent doing data entry for a nonprofit I was once on the board of, I learned that it was actually a lot more important to design a form…
These Tuesday night presentations will go throughout the month of March, starting next week on the 6th. It’s a fusion of four companies in SLO whose mission it is to come together and support the whole person with each business’ expertise. Each event is FREE and will be from 6:30-8 pm at SLO’s Kennedy Club Fitness Multiplex clubhouse. 3/06 –…
This year, All Out Events is trying to do it differently. We’ve scaled back our offerings to focus on the quality of the event, and that includes putting in a ton of work on marketing and reaching out to the media. We’re working with great people in the community, from MoonCatcher who has been so successful with helping promote our zipline/ranch…
